Cumulus Media and Hazleton radio station 97.9X have announced the names of the five rock artists selected as finalists in neXt2rock, a one-of-a-kind national grassroots talent search and artist development program for rock music. Another Day Dawns from Lehighton has been chosen to represent the Wilkes-Barre/Scranton area as one of the five neXt2rock national finalists.
After winning a competition at Thirst T’s Bar & Grill in Olyphant on Nov. 17 featuring judges Chris Motionless, frontman of Scranton metal band Motionless In White, and John Phillips, a former local musician and tour manager for Breaking Benjamin, Another Day Dawns will perform at the neXt2rock 2017 finale event at the famed Viper Room in Los Angeles, California on Tuesday, Dec. 12. The finale event will be streamed live at next2rock.com starting at 11:30 p.m. Music personality and longtime radio and TV host Matt Pinfield will host the evening’s festivities.
“This is a huge deal for 97.9X! The on-air staff and our promotions team has done a great job executing neXt2rock, and we couldn’t be more proud to have Another Day Dawns representing us. We can’t wait for them to come back home as the neXt2rock winner!” Chris Kenney, market manager of Cumulus Media Wilkes-Barre, said.
The four other national finalists joining Another Day Dawns (who recently opened for Godsmack in Bethlehem) are Marina City, representing Chicago, Illinois; Ivory Black, representing Kansas City, Missouri; Will Evans, representing New London, Connecticut; and Migrant Motel, representing Los Angeles, California.
These five emerging artists will be judged in the finale by rock music luminaries and industry professionals, including Bush frontman Gavin Rossdale; Sex Pistols guitarist and host of “Jonesy’s Jukebox” Steve Jones; Big Machine Label Group President and CEO Scott Borchetta; fashion designer and record label head John Varvatos; musician, songwriter, and songwriter/producer Desmond Child; and engineer/mixer Chris Lord-Alge.